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Nowadays, after all the consumer is not aware of a new trend in bicycles because the new bikes he sees in the shops and in the street doesn’t look any difference compared in those what he is used to. The SKUBY is a new bike concept that is able to attract large groups of new buyers.
In addition, Shimano targets their initiative to the comfort bike segment is rather obvious. The “SMOVER” – smart way of moving, will of course highlight the innovative design of our scooter bike – “SKUBY”’s concept.
We would like to stress that the “SKUBY” concept bikes doesn’t present a revolutionary design. However, that isn’t what we are aiming for, because real revolutionary looks are quite often rejected by large groups of consumers. Our idea are setting the right tone with the scooter bike, not revolutionary but innovative for large European and urban consumer.